Crafters Town

Marketing

Overview
Now that you’ve set up your Crafterstown storefront and added your handcrafted items, the next step is to let the world know about your creations.
Marketing can seem like a daunting task, requiring a big budget or a lot of time, but using Crafterstown’s built-in social sharing tools, you can market your items to potentially millions of people every day. Here’s How:

The Power of Social Media
Social media services such as Facebook and Twitter have become integral and increasingly important part of everyday life. People around the world use these services to stay in touch, to keep up to dat eon the latest news, and to discover new products and services.

Facebook has over 800 million active users.
Twitter has 127 million.
Google Plus has had 90 million unique visits.
Pinterest has had 21 million unique visits.

And these users use social media site A LOT. Take a look at these statistics:

The average visit for Facebook lasts 23 minutes.
The average visit on twitter lasts 14 minutes.
The average visit on Pinterest lasts 17 minutes.

Remember, these are averages. Some people spend much more time on these sites daily. Looking at these numbers, you can start to see the potential of sharing your items with millions of users everyday.

Social Sharing
These social media sites are built around networks, allowing users to determine who they want to share information with and who they want to be able to access their information. In Facebook’s case, the average user has 130 “friends” (users they have agreed to share information with). These social networks create powerful channels in which great ideas, new services, pictures, and other information can travel quickly.

One of the top reasons these services have been so successful is the ability to quickly and easily share information within a user’s network. Facebook allows it’s users to “like” sites, businesses, and products that they think their network might be interested in. Twitter accomplished the same thing by allowing members to “tweet” (or post) information to it’s service. Twitter also has a Re-Tweet function that allows users to repost tweets of others they like. Google functions in much the same way as twitter. Pinterest allows it’s users to “pin” and “repin” images they like to be viewed by their network.
What all of this means, is that by utilizing these powerful social media tools, you can share images and descriptions of your Crafterstown items quickly and easily to a large amount of people around the world. And once you share them on these services, if people like them enough, they share them with others, and they share them with others. See the power?

Crafterstown’s Social Sharing Tools
To help our storefront owners take advantage of these social media networks, Crafterstown has built social sharing tools into the site. These tools allow storefront owners (and any visitor to the site) to easily share their items on the top social media sites available. With a few quick clicks, storefront owners can post new items, offer sales, and create links for those in their social networks to view.

How to share your items with the world
Facebook

Register for a Facebook account if you haven’t already (sign up at http://www.facebook.com/)
Go to Crafterstown site (http://crafterstown.com) and find an item of yours you’d like to share on Facebook
Browse to the item’s detail page
Look for the Facebook “Like” button near of the bottom of the righthand sidebar (pictures here)
Click the Like button
Enter your Facebook login and password in the pop-up window to allow Crafterstown to connect to your account
Click Log In
Your item with description will now appear in your Facebook feed (show picture)
Repeat these step to include as many of your items as you want

Twitter

Register for a Twitter account if you haven’t already (sign up at http://twitter.com/ )
Go to Crafterstown site (http://crafterstown.com) and find an item of yours you’d like to share on Twitter
Browse to the item’s detail page
Look for the Twitter “Tweet” button near of the bottom of the righthand sidebar (pictures here)
Click the Tweet button
Sign In to Twitter in the pop-up window to allow Crafterstown to connect to your account
Click Sign In
On the next page, edit the description or add additional information to the tweet if desired
Click the “Tweet” button to publish your tweet to twitter
Your item with description & link will now appear in your Twitter feed (show picture)
Repeat these step to include as many of your items as you want

Google Plus

Register for a Google Plus account if you haven’t already (sign up at http://plus.google.com)
Go to Crafterstown site (http://crafterstown.com) and find an item of yours you’d like to share on Google Plus
Browse to the item’s detail page
Look for the Google Plus “plus 1″ button near of the bottom of the righthand sidebar (pictures here)
Click the 1 button
Sign In to Google Plus in the pop-up window to allow Crafterstown to connect to your account
Click Sign In
On the next page, add a comment with additional information (sales, only a few left, etc) if desired
Define which of your Google Plus circles you’d like to share this with (we recommend “public”)
Click the “Share” button to publish your post to Google Plus
Your item with image, description, & link will now appear in your Google Plus feed (show picture)
Repeat these step to include as many of your items as you want

Pinterest

Request a Pinterest invite if you don’t have an account already (http://pinterest.com/)
Within a few days you should receive an invitation from Pinterest to set up an account
Go to Crafterstown site (http://crafterstown.com) and find an item of yours you’d like to share on Pinterest
Browse to the item’s detail page
Look for the Pinterest “Pin it” button near of the bottom of the righthand sidebar (pictures here)
Click the Pin it button
Log In to Pinterest in the pop-up window to allow Crafterstown to connect to your account
Click Log In
On the next page, select the Board you’d like to pin the item to or “Create a new board” at the bottom of the list
Edit the description as desired
Click the “Pin It” button to post the item to your Pinterest account
Your item with image, description, & link will now appear on your selected Pinterest board
Repeat these step to include as many of your items as you want

Some Tips on Using Social Media to market your items

Be careful not to over post items to your social networks. Posting too many items at once or posting the same item over and over can cause your followers to ignore your posts or even unfollow you. A good rule is to think of how you like to receive notifications of new products from those people that you follow.
Adding information and descriptions beyond the item title and image will help your followers engage your items
Try posting to all 4 of these services to see which network creates the best engagement by your followers. Once you know which ones work for you and which ones don’t, focus more energy on the ones that create the best engagement. Engagement can be measured by comments, likes, additional follows, e